Learn some tips and tricks to help bring a steady stream of potential customers to your website.

 

Who among us doesn’t want more customers? More customers mean more business activity, bigger revenue, and greater profits. This is the kind of virtuous cycle every business dreams of and is constantly striving to achieve.  


Unfortunately, there is no magic bullet to gain more customers, but it’s safe to say more traffic visiting your website will yield more business in the same way more shots on target will lead to scoring more goals. Inbound marketing is a number’s game. If your product is solid, then the more traffic you get to the site, the more business you start to generate. 


So how do you attract the right people to your website as part of your digital marketing strategy? There are three fundamental solutions to getting it right: 

1. Create content people are interested in.
2. Show up in the online spaces where people live on the web.

3. Remove any barriers to users taking decisive action.


Let’s tackle each one of these challenges one by one. 

1. Create Compelling Content

When you offer engaging, useful content that solves a problem for people, then “wild horses” won’t be able to keep them from visiting your website. Whether it’s a stimulating podcast, an explainer video in your area of expertise or a series of articles on a topic, great content positions you as a thought leader and a trusted provider of a particular industry or service. Creating quality content is an important part of SEO and content marketing.
 

  • Work hard on your headlines - a great headline will bring you the right kind of traffic.
  • Offer some information for free in exchange for building a community.
  • Mix up your content - long, short, serious, playful. Variety keeps your content fresh.
  • Link your best content to your other great content. When you keep people inside your ‘walled garden’, you have a higher chance of converting them. Not to mention Google loves internal links! Interview high profile individuals and use their pull to bring new traffic to your site.

 

2. Show Up in the Right Places

It can be discouraging to create really good content nobody sees, and after a while, you’ll probably stop creating. The trick is to put it in front of people where they are, not where you want them to be. Sounds obvious but it’s true. That means researching the online habits of your audience and using it to your advantage.
 

  • Use analytics tools to figure out when most of your potential customers are online, and schedule your posts accordingly. 
  • Write enticing copy for your social media posts that leave them wanting more. Ask a question and provide the answer only when they click through. 
  • Don’t neglect email marketing. It may not be as sexy as social, but a well-crafted email can deliver a ton of traffic to your site. 
  • Advertise. If you really believe in what you’ve made, spend a little money to find the right targeted audience to make sure they see it. 
  • Work on your keywords - Are you showing up on search engines for the right searches? It’s extremely important to know what people search for and what phrases they use when they want the kind of solutions that only you can offer. (Click here for an in-depth article on choosing the right keywords for your business)
  • Build a sense of community so that people feel engaged. Make them want to share your content, to comment on it and help spread the word. 

3. Make It Easy

Unfortunately, you only have one chance to make a great impression on consumers. If your website takes too long to load or if it’s confusing and they can’t find exactly what they’re looking for, chances are that they’ll drift off to something else. It’s not malicious, people just don’t have the time or the patience to figure out something that’s not clear and simple. Nowadays, they have too many options. 

  • Increase your page load times - that goes for image loading, third party plugins, and page structure. It all adds up. 
  • Clean sites and simple web pages are key - you need to make sure each page is exactly what it claims to be. Leave out the “fluff”. 
  • Optimize for mobile - as you may know, more and more people browse the web via their phones. Google has even started using mobile responsiveness as a ranking factor for websites. Design your site with these facts in mind. 


Perhaps the most valuable tool of all for driving traffic to your website is the analytics tool that is available to you. Whether it’s Google, Folio, Facebook or any other web platform, learn how to read and understand these analytics data. This will arm you with hard facts and figures you’ll need to determine what’s working and what’s not. 

Building a steady flow of qualified leads is hard work, but if you get the basics right, then there will come a moment when the web starts working for you. When your content is out there, in the right places, and bringing you a steady flow of consumers who are ready to spend, you’ll be off and running! That’s the goal, and it’s achievable right now. 

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