KEYWORD & IMAGE OPTIMIZATION
Search engines cannot read text or images on Flash websites, but with our WordPress websites every single word, image and phrase can be utilized by search engines to rank your website!
Search engines use keyword density as a factor for rankings … so the more often keywords & phrases are used, the more optimized your website becomes for searches. Since every single word, image and page is accessible by search engines, you will instantly see a significant boost in your websites rankings.
WordPress contains no Flash so all links, link anchor text & link alt text are accessible … giving you 3 additional keywords/phrases within every link that search engines use to rank your website.
SEARCH ENGINE FRIENDLY GRAPHICS
There are 3 parts to every image that search engines use in website rankings: the name of the image, the alt text, and the meta description. In Flash websites, all 3 of these parts are invisible to search engines … but with our WordPress websites all 3 parts of the images are accessible by search engines … So every image multiplies your SEO keywords by 3!!
WORDPRESS UPDATES SEARCH ENGINES
WordPress automatically notifies popular Update Services that you’ve updated your blog by sending a XML-RPC ping each time you create or update a post or page. This means Google, Bing, Yahoo, etc, are notified of every website update!
ORGANIC IS BEST
Search Engines can read EVERYTHING on our websites … if you have a Flash website or HTML “mirror” website you are missing out on clients finding you through organic searches … and organic is the BEST form of advertising!
“After the implementation of your SEO recommendations and allowing it all to take affect this past week, we currently reside as number 5 on page ONE! I’m so happy!! Thank you, thank you. I’m glad I powered through the document and didn’t give up!”
- Jodi Bos – Gwyneth Paige
“I’m almost ashamed to admit I only recently made the decision to change from a flash based website back to HTML. To maintain an average search ranking I had to have an HTML landing page, but that was it. Now my Folio wedding website has been up and running for around 4 weeks and the change has been amazing – and I’m not just talking about SEO! The customer service in helping me get my site up and running and looking just how I want has been second to none – really inspires confidence in using Folio websites. As soon as I landed on their website I knew I had found what I was looking for, I just needed to decide on which template to use. The layouts are simple, effective and a joy to look at. But it’s the SEO that really sold it to me – as a pro wedding photographer I couldn’t afford to drop rankings and really wanted to move up. The use of wordpress and the way the sites have been designed gives you the power to control your SEO much better. As of writing this I’m ranking on page one for all of the 10 search terms that are important for me and my business – the main one being ‘wedding photographers newcastle’. My traffic has increased and so have my enquiries. Thank you Folio.”
- Paul Santos – Paul Santos Photography
“Just checked my SEO rankings with the keywords that I used for my original search in the SEO guide. I was on page 27 for two of my keywords and 18 for the other, the first time. Quite disappointing! I checked today and I’m page 5, 6, and 3! What a jump! All because I followed your guide! Thanks again! Y’all are awesome!”
- Becca Caniglia – Becca Lea Photography
“Wow – I just wanted to say thank you very much – I am so impressed with my new website! And this really means – I’m really impressed with you all, because I don’t know anything about websites, so all I’ve done is followed your directions and utilized your templates.
Between the site and the SEO guidance, I went from being on the 3rd page for google search for my target key words (ann arbor wedding flowers) to being #2 on page 1. I just launched the new site 3 days ago, and I haven’t even done the trickier stuff like blogging and working on getting my site listed on other sites. Holy cow – my jaw dropped when I saw that google result!
I’m really glad I’ve invested in this opportunity to learn how this all works, rather than have someone else set up a site for me that I wouldn’t really know how to use.
So impressed – thank you!”
Tracy – Red Poppy Floral Design, LLC
“In the past, I had a WordPress blog and flash website and Facebook page for three years. Before Folio Websites, I could not find my website (even 50+ pages deep) with a Google search under Indianapolis Wedding Photographer. After just 7 days I’m now on page 4! For other key words, I’m on page 2 and have multiple Google results that look fantastic. This feels like a game changer for my business. Thanks for your work!”
- Traci Falder Photography : Traci Falder Photography
“Folio Websites has been a driving force in growing my business over the past year and a half. Besides being a great looking website that maintains my branding it’s been the backbone of my SEO campaign. The WordPress architecture that Folio Websites is built upon lets me build a powerful site that is easily maintained and makes the information easily found for my clients and Google. With the world of WordPress plugins I can really supercharge my Folio Website and have an SEO campaign that begins with great on-site optimization. With Folio Websites I can rank for some of the most strategic and highly competitive keywords in my market. I have seen my traffic in Google Analytics increase double the last year and as I build more content on my site I only expect that trend to continue.”
- Mark Andrew Photographer : Mark Andrew Photography